Selling and buying prime London property, independently advised
People searching for an alternative to Savills, Knight Frank, Chestertons or Sotheby's usually are not looking for a cheaper agent. They are looking for someone whose fee does not depend on the deal happening this month. That is the job we do.
The large prime London agencies are strong on reach, database and marketing, and they are paid a percentage of the sale price on completion. An independent adviser is paid by the client on a retainer or fixed fee, so the advice on price, timing and whether to sell at all is not tied to a transaction. For most high-value homes the sensible structure is an independent adviser running the process and selecting which agency, or private buyer route, actually markets the property.
Who pays
Commission on completion versus a fee paid by you.
Discretion
Off-market approaches versus full portal marketing.
Price evidence
Achieved prices, not asking prices, on real comparables.
Process control
One adviser accountable from valuation through to exchange.
Services in this area
Research behind this work
Comparisons and explainers our team keeps current, for anyone still deciding who to work with.
- luxury property management LondonWho handles prime and super-prime London stock, and on what terms.Read the guide →
- property sourcing companiesWhat separates a sourcing firm from a deal packager.Read the guide →
- property investment consultantsIndependent advice versus distribution dressed up as advice.Read the guide →
Prime London sale and acquisition advisory: common questions
What is the best alternative to Savills for selling a high-value home?
It depends on why you are looking. If the issue is reach, a second agency rarely fixes it. If the issue is advice — whether to sell now, at what price, and how publicly — then an independent adviser paid by you, who then instructs and manages whichever agency suits the property, gives you the reach without the conflict.
Can a prime London home be sold off-market?
Yes, and for some owners it is the only acceptable route. The property is taken to a vetted buyer list under NDA rather than listed. You trade some competitive tension for privacy and speed, so it works best where the price evidence is clear.
Do you charge commission on the sale price?
No. We are paid by the client under a written mandate, which is the whole point of the model. Any agency fee is separate, visible, and agreed by you.
Tell us the situation
Asset type, lot size and timeline is enough to start. We will say on the first call whether we are the right fit — including when we are not.